School of Gains · Presented by PaperGains
Voice & tone
Confident, plain-spoken and community-first. We teach; we don't hype.
Brand name
- Full: School of Gains, Presented by PaperGains in footers, legal text, metadata, alt text and first mentions.
- Short: "School of Gains" in body copy after the first mention. Never "SOG" or "School Of Gains".
- Programs: "Apprentice of Gains", "Master of Gains". Newsletter: "The Weekly Brief".
Mandatory disclaimer
!
Use word for wordTrading involves risk. Education only, not financial advice.
Required in the site footer, on every sales/funnel page, in newsletter footers and near any results or performance claim.
Do / don't
Do
- "Learn to trade the right way, in the right order."
- "Join the community" (sentence case CTAs)
- Talk about process, risk management and consistency
- Write "we" and "you"
Don't
- Guarantee returns or say "get rich", "easy money" or "100% win rate"
- ALL CAPS buttons like "JOIN FREE DISCORD"
- Inconsistent CTA wording across pages
- Financial advice language ("buy this stock")
CTA vocabulary
| Discord / free | Join the community · Join the free Discord |
| Programs | Start your application · Explore courses |
| Sales call | Book your free strategy call |
| Newsletter | Subscribe |
| Portal | Sign in · Email me a code |