School of Gains · Presented by PaperGains
Logo
The 2026 mark: green grad cap with paper plane, 'SCHOOL OF GAINS' wordmark and 'Presented by PaperGains'. The brand name is always 'School of Gains, Presented by PaperGains'.
Variants
Use the white version on dark backgrounds (default, #0A0A0A–#1E1E1E) and the dark version on light backgrounds. Files are in /brand.
| Variant | File | Use |
|---|---|---|
| Full / horizontal | sog-logo-horizontal-white.png / -dark.png | Website header, footer, email header (the default) |
| Stacked | sog-logo-stacked-white.png / -dark.png | Social avatars, merch, square placements, hero lockups |
| Mark | sog-mark.png | Favicon, app icon, portal header (≤ 32px tall). Only when the full lockup appears elsewhere on the same screen |
Always "Presented by PaperGains"
Any lockup that names the brand must include "Presented by PaperGains". If the tagline would be smaller than 8px (e.g. in a 32px header), switch to the stacked lockup, or use the mark plus text that says "School of Gains · Presented by PaperGains" in Nunito Sans. Alt text is always School of Gains, Presented by PaperGains.
Minimum size
Horizontal: 140px wide / 44px tall
On screen. In print, 35mm wide.
Stacked: 96px tall
Below this, the tagline becomes illegible.
Mark: 16px
Favicon minimum. Use 24px or more in UI.
Clear space
Keep clear space on every side equal to the height of the grad-cap "button" (≈ ¼ of the cap height, or x). In the UI that means at least 16px around the horizontal logo at 44px tall.
Don'ts
Don't drop the tagline
Never crop off "Presented by PaperGains" or write "School of Gains" alone as the brand lockup (as the portal header does today).
Don't recolour
The cap stays brand green #00A83E. No gradients, no #008D36, no action green.
Don't stretch or rotate
Don't place on busy images
Use a solid #0A0A0A–#1E1E1E surface or an 80%+ dark overlay.
Don't use the white version on light backgrounds
Don't use legacy files
Retire /logo.png and older marks. Use only the 2026 files.
Don't add effects
No drop shadows, glows, outlines or animation on the logo.